Image of Analisis Faktor yang Mempengaruhi Intensi dan Perilaku Konsumsi Produk Makanan Berlogo Halal pada Konsumen Muslim Generasi Y dan Z di Indonesia

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Analisis Faktor yang Mempengaruhi Intensi dan Perilaku Konsumsi Produk Makanan Berlogo Halal pada Konsumen Muslim Generasi Y dan Z di Indonesia

Indonesia as a country with a majority Muslim community, it can be said that the Indonesian people consider that all food distributed is Halal food, regardless of the presence of the Halal logo on the product. The lack of awareness regarding the importance of Halal food is an important thing to explore by looking at a large number of Muslim communities in Indonesia and the many types of food circulating. This study aims to analyze the factors that influence the intention and behavior of buying food with the Halal logo on Muslim consumers generation Y and Z in Indonesia by using the extended theory of planned behavior (TPB) and theory of interpersonal behavior (TIB). Data were collected by distributing online questionnaires and filled out individually by respondents. This study uses 304 respondents from Muslim consumers generation Y and Z in Indonesia to perform an analysis using the Partial Least Square Structural Equation Modeling (PLS-SEM) method through the SmartPLS 3.3.3 application. Although the purchase of food products with the Halal logo is familiar to Muslim consumers in Indonesia, this study shows that the factors possessed by Muslim consumers of generations Y and Z in Indonesia are attitude, subjective norm, perceived behavioral control, religious self-identity, which have a significant effect on the intention to consume food products with the Halal logo, religiosity has a significant effect on attitude, and the habit has a significant effect on the formation of Muslim consumer behavior generation Y and Z in Indonesia. This research is expected to provide an understanding for food providers to continue to intervene in food purchases for consumers of generation Y and Z in Indonesia because this consumer group has a habit factor in making food purchases..Ada Tabel

Ketersediaan

Call NumberLocationAvailable
13069PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis UI.,
Edisi -
Subjek Gen Y
Halal food
Religiosity
Habit
Consumption behavior
Gen Z
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xiii, 137 p. ; diagr. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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