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Peran Mediasi Money Attitude dan Moderasi Religiusitas pada Pengaruh Penggunaan Situs Jejaring Sosial yang Berlebihan terhadap Pembelian Kompulsif secara Online: Konsumen Muslim Dewasa Muda
The users of social networking sites (SNS) has increased, along with with the increase on its users, the time spent on sns has also increased and even been excessive. This excessive usage could drive into an online compulsive buying. However, there is a lack of study analyzing this relationship. Therefore this study will analyze the influence of excessive social networking sites usage towards online compulsive buying by the mediationg role of money attitude as variables that could explain explain the relationship between excessive social networking sites usage and online compulsive buying and moderating role of religiousity as a variable that could weaken the relationship. Respondents of this study are Indonesian muslim young alduts with total of 602 respondents. Analysis of this study is using SEM Lisrel 8.8. This study found that the excessive use of social networking sites positively influence online compulsive buying where the relationship between them is explained by money power and money anxiety as money attitude. Beside of that this study also found that religiosity weaken the relationship between excessive SNS usage and money power and money anxiety..Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13071 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis UI 2021 |
|---|---|
| Edisi | - |
| Subjek | Islamic Religiosity Online Compulsive Buying Money Power Money Distrust Money Anxiety Excessive Sns Usage |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiv, 150 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |