Pengaruh Leisure Constraint, Tourist Experience, Destination Image, dan Perceived Destination Risk pada Loyalitas Wisatawan terhadap Destinasi Pariwisata Pascabencana

Deskripsi

This study aims to determine how revisit intention of tourists in post-disaster destination is influenced by tourist experience, cognitive destination image, affective destination image, constraint, and perceived destination risk. The sample in this study is international tourists who have visited Bali. Furthermore, data processing was carried out using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with 228 samples of respondent. The research finds factors that positively influence revisit intention of international tourists in post-disaster destinations are affective destination image and tourist experience, while factors that have a negative effect are constraint and perceived destination risk. What is interesting, this research finds that cognitive destination image did not have a significant direct effect on tourists revisit intention. However, the research indicates significant indirect effect between cognitive destination image towards revisit intention through affective destination image..Ada Tabel