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Analisis Pengaruh Halal Food Knowledge terhadap Intensi Pembelian Kembali Pada Makanan Restoran Halal Bagi Konsumen Non-Muslim di Indonesia serta Peran Mediasi Attitude, Subjective Norm, dan Perceived Behavioral Control

Nowadays, the halal or sharia industries are developing rapidly throughout the world, such as in food, finance, fashion, pharmaceuticals, cosmetics, media and recreation, and tourism sector. Food is one of the most attractive sectors because the term halal food is related to Muslim culture. However, halal food has its place for non-Muslims, including in Indonesia where the majority of the population are Muslims. Halal food is in accordance with conventional health insurance. Therefore, the objective of this study is to determine the factors that influence repurchase intention of non-Muslim consumers in Indonesia for meat-based food from halal restaurants. Respondents in this study are non-Muslims whose age more than 17 years who had purchased meat-based food from halal restaurants at least twice in the past year. This study used SmartPLS 3 software to see the effect of halal food knowledge, attitude, subjective norm, and perceived behavioral control on repurchase intention of food from halal restaurants. The results showed that halal food knowledge has no direct effect on repurchase intention. Meanwhile, attitude, subjective norm, and perceived behavioral control have direct relationship with repurchase intention. The three also mediate the relationship between halal food knowledge and repurchase intention..Ada Tabel

Ketersediaan

Call NumberLocationAvailable
13108PSB lt.2 - Karya Akhir1
PenerbitDepok: Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis UI
Edisi-
SubjekRepurchase intention
Halal food
Perceived Behavioral Control
Halal Restaurant’s Food
ISBN/ISSN-
Klasifikasi-
Deskripsi Fisikxv, 134 p. ; diagr. ; 30 cm
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data