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Motif Berbelanja Online selama Pandemi COVID-19: Studi Kasus Muslim Jabodetabek
This study discusses the online shopping motives of the Jabodetabek Muslim community aged 17-56 years in the marketplace during the COVID-19 pandemic. This research is a quantitative research employing a questionnaire as the measuring instrument. Based on 197 muslim samples that conducted online shopping in COVID-19 pandemic, attitudes, escape motives, value motives, and information seeking behavior affect the intensity of online shopping in the marketplace during a pandemic, while social role motives are not significant. The information seeking behavior is influenced by online shopping habits. The significance of escapism motive and value motive toward the intention to purchase online is contrary to Islamic values due to their ability to hinder the main goal of shopping, which is the fulfilment of needs. The significance of information seeking attitudes and behavior on online purchase intentions is in accordance with the alignment of actions with the rules of Allah SWT.Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13145 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis UI., 2021 |
|---|---|
| Edisi | - |
| Subjek | Covid 19 Intention to Purchase Marketplaces |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiii, 102p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |