Text
Intensi Masyarakat Indonesia terhadap Pembelian Produk Asuransi Pembiayaan Syariah (Risiko PHK) sebagai Respons Pandemi COVID-19: Aplikasi Extended Theory of Reasoned Action
The crisis caused by the COVID-19 pandemic has increased the number of unemployed in Indonesia. This condition is exacerbated when these laid off workers have ongoing long-term debt. Therefore, it is important for them to have financing protection tools to mitigate this risk. One of the protection tools for the Muslim segment is Sharia financing insurance-layoff risk product. This research aims to investigate the factors that significantly affect the intention to purchase Sharia financing-layoff risk product among the Indonesian society as a response to the COVID-19 pandemic. A conceptual framework was developed by the review of existing literature with the help of the extended Theory of Reasoned Action (TRA) model. Data were collected from 228 Indonesian Muslim respondents who have long-term liabilities and then analyzed by the SEM-PLS approach. The result revealed that attitude, subjective norm, saving motives, and financial literacy have a significant positive impact on Sharia insurance purchase. However, religiosity and risk aversion motives were found to have no significant impact. Furthermore, attitude and subjective norms play as a mediator between perceived knowledge of COVID-19 and Sharia insurance purchase intention. This research also found that saving motives plays as a mediator between risk aversion motives and Sharia insurance purchase intention. This research provides insights to the Sharia insurance companies, especially to understand the factors that lead the consumers purchase intention during the crisis. Finally, the study conveyed several limitations and offered directions for further research..Ada Tabel
Call Number | Location | Available |
---|---|---|
13147 | PSB lt.2 - Karya Akhir | 1 |
Penerbit | Depok Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis UI., 2021 |
---|---|
Edisi | - |
Subjek | Covid 19 Sharia insurance Layoff Risk |
ISBN/ISSN | - |
Klasifikasi | - |
Deskripsi Fisik | xiv, 190 p. ; diagr. ; 30 cm |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |