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Analisis Faktor Pendorong Behavioral Intention Konsumen Muslim Dewasa Muda di Indonesia terhadap Fashion Bekas

One of the environmental problems discussed by the public is related to the increase in the disposal of secondhand fashion waste in the community. These problems occur because of the high demand to meet the needs of new fashion by existing trends. In Indonesia, destruction due to fashion is one of the environmental problems due to the accumulation of waste from textile production and excessive consumption of fashion. One of the efforts to reduce the problem of increasing fashion industry waste is to buy secondhand fashion. This study aims to analyze the factors influencing the behavioral intention to purchase seconhand fashion among young adult Muslim consumers in Indonesia. The sample in this study is Muslim consumers aged 17 to 40 years and domiciled in Indonesia. The data was processed using the PLS-SEM method with SmartPLS software. The results showed that sustainability, economic benefit, enjoyment had a significant and positive effect on attitude and behavioral intention to buy secondhand fashion. Performance risk was found to have a significant and positive effect on attitude. The need for uniqueness was found to have a significant and positive effect on subjective norms and behavioral intentions to buy secondhand fashion, in contrast, need for uniqueness had no significant effect on attitude. Finally, attitude and subjective norm were found to have a significant and positive effect on behavioral intention to buy secondhand fashion..Ada Tabel

Ketersediaan

Call NumberLocationAvailable
13151PSB lt.2 - Karya Akhir1
PenerbitDepok: Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis UI
Edisi-
SubjekBehavioral intention
Sustainable Fashion
Performance Risk
ISBN/ISSN-
Klasifikasi-
Deskripsi Fisikxiv, 176 p. ; diagr. ; 30 cm
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data