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Analisis Faktor Pendorong Behavioral Intention Konsumen Muslim Dewasa Muda di Indonesia terhadap Fashion Bekas

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One of the environmental problems discussed by the public is related to the increase in the disposal of secondhand fashion waste in the community. These problems occur because of the high demand to meet the needs of new fashion by existing trends. In Indonesia, destruction due to fashion is one of the environmental problems due to the accumulation of waste from textile production and excessive consumption of fashion. One of the efforts to reduce the problem of increasing fashion industry waste is to buy secondhand fashion. This study aims to analyze the factors influencing the behavioral intention to purchase seconhand fashion among young adult Muslim consumers in Indonesia. The sample in this study is Muslim consumers aged 17 to 40 years and domiciled in Indonesia. The data was processed using the PLS-SEM method with SmartPLS software. The results showed that sustainability, economic benefit, enjoyment had a significant and positive effect on attitude and behavioral intention to buy secondhand fashion. Performance risk was found to have a significant and positive effect on attitude. The need for uniqueness was found to have a significant and positive effect on subjective norms and behavioral intentions to buy secondhand fashion, in contrast, need for uniqueness had no significant effect on attitude. Finally, attitude and subjective norm were found to have a significant and positive effect on behavioral intention to buy secondhand fashion..Ada Tabel

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Ketersediaan

Call Number	Location	Available
13151	PSB lt.2 - Karya Akhir	1

Penerbit	Depok Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis UI., 2021
Edisi	-
Subjek	Behavioral intention Sustainable Fashion Performance Risk
ISBN/ISSN	-
Klasifikasi	-
Deskripsi Fisik	xiv, 176 p. ; diagr. ; 30 cm
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data