Image of Faktor yang Mempengaruhi Niat Pembelian Produk Menstruasi Ramah Lingkungan Oleh Wanita Muslim di Indonesia

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Faktor yang Mempengaruhi Niat Pembelian Produk Menstruasi Ramah Lingkungan Oleh Wanita Muslim di Indonesia

Single-use plastic is becoming a nation concern these days. Unconsciously, our daily life is closely related to waste production. As Muslim, Allah made us as a khalifah, the protector of the earth, waste production is far expected as Muslim behavior. One of the innovation that came up to reduce the use of single-use plastic is a reusable menstrual products. Using the extended model of theory of planned behavior, this research is trying to analyze the factors that affecting muslim woman purchase intention on reusable menstrual product. Sample selected with purposive sampling with criteria of muslim woman, aged 15-49, living in Indonesia and familiar with reusable menstrual product or ever used it. Questionnaire is being distributed online and it has collected 304 respondents. This reseach method is covariance based-structural equation modelling. From this research we found that attitude towards the behavior influenced by environmental knowledge and environmental concern significantly positive affect muslim woman purchase intention on reusable menstrual product. Meanwhile, we couldn’t find intrinsic religiosity effect on muslim woman attitude and purchase intention..Ada Tabel

Ketersediaan

Call NumberLocationAvailable
13176PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Ilmu Ekonomi Islam Fakultas Ekonomi dan Bisnis UI.,
Edisi -
Subjek Purchase intention
Muslim Woman
Reusable Menstrual Product
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xiv, 158 p. ; diagr. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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