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Consumer Behaviour dalam Memilih Mobile game atau Console Game dan Faktor-Faktor yang Mempengaruhinya

The game industry has now created various types of games such as mobile games and console games. The existence of these two types of games also raises the types of players or game consumers who have different preferences, namely players who like to play mobile games only, players who like playing console games only, and players who like to play both types of games. This study aims to determine what factors influence a game player when choosing between console games, mobile games, and both. The focus of this study can be shown through the independent variables used in this study consisting of age, gender, game graphic features, game complexity, activity, time flexibility, excitement, social interaction, challenge, immersion, competition, fun, mobile preference, console preference, sarjana, high income and the dependent variable are consumer choices consisting of console games, mobile games, and those who play both. Data were obtained using an online survey with a questionnaire, with coverage for people who have played games and are above 18 years old. By using the multinomial logistic regression method and use mobile games as the base, this study founds the variables that influence game players to choose to play console games over mobile games are console preference, sarjana, and time flexibility. Then, the variables that influence game players to choose to play both types of games compared to mobile games are age, gender, sarjana, mobile preference and game graphic features..Ada Tabel

Ketersediaan

Call NumberLocationAvailable
13182PSB lt.2 - Karya Akhir1
PenerbitDepok: Program Studi Ilmu Ekonomi Fakultas Ekonomi dan Bisnis UI
Edisi-
SubjekMobile games
Console Games
ISBN/ISSN-
Klasifikasi-
Deskripsi Fisikx, 52 p. ; diagr. ; 30 cm
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data