Image of Pengaruh Menu Online Restoran terhadap Niat Pembelian Konsumen (Studi pada Shopee Food di 8 Kota Besar di Pulau Jawa)

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Pengaruh Menu Online Restoran terhadap Niat Pembelian Konsumen (Studi pada Shopee Food di 8 Kota Besar di Pulau Jawa)

This study aims to determine the influence of the relationship factor between restaurant online menus on consumer purchase intentions during the COVID-19 pandemic (study on Shopee Food in 8 big cities on Java Island) and this research was conducted in 8 major cities on the island of Java, more precisely in Jakarta, Bogor, Depok, Tangerang, Bekasi, Bandung, Surabaya, & Yogyakarta.. This study uses primary data from a questionnaire with a Likert scale of 1-6, sampling using non-probability sampling, by screening users of delivery apps services who have purchased food or beverages through the Shopee Food application. This study found that the visual appeal of the menu had a significant positive effect on the desire to eat. The perceived risk of COVID19 also had a significant positive effect on the desire to eat. On the other hand, it turns out that the perception of the risk of COVID-19 has a significant negative effect on the perceived convenience of ordering food online. This study uses the Structural Equation Method (SEM) which is processed with AMOS version 22 software..Ada Tabel

Ketersediaan

Call NumberLocationAvailable
13184PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis UI.,
Edisi -
Subjek Consumer
Purchase intention
Online Restaurant Menus
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 131 p. ; diagr. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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