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Pengaruh Menu Online Restoran terhadap Niat Pembelian Konsumen (Studi pada Shopee Food di 8 Kota Besar di Pulau Jawa)
This study aims to determine the influence of the relationship factor between restaurant online menus on consumer purchase intentions during the COVID-19 pandemic (study on Shopee Food in 8 big cities on Java Island) and this research was conducted in 8 major cities on the island of Java, more precisely in Jakarta, Bogor, Depok, Tangerang, Bekasi, Bandung, Surabaya, & Yogyakarta.. This study uses primary data from a questionnaire with a Likert scale of 1-6, sampling using non-probability sampling, by screening users of delivery apps services who have purchased food or beverages through the Shopee Food application. This study found that the visual appeal of the menu had a significant positive effect on the desire to eat. The perceived risk of COVID19 also had a significant positive effect on the desire to eat. On the other hand, it turns out that the perception of the risk of COVID-19 has a significant negative effect on the perceived convenience of ordering food online. This study uses the Structural Equation Method (SEM) which is processed with AMOS version 22 software..Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13184 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen Fakultas Ekonomi dan Bisnis UI 2021 |
|---|---|
| Edisi | - |
| Subjek | Consumer Purchase intention Online Restaurant Menus |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 131 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |