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Pengaruh Halal Destination Brand Awareness terhadap Halal Destination Loyalty: Studi pada Sumatera Barat sebagai Destinasi Pariwisata Ramah Muslim
Opportunities in developing Muslim-friendly tourist destinations in Indonesia are getting bigger along with the increasing Muslim population in Indonesia and in the world. Since receiving the spotlight as a country with several world-class Halal Tourism awards, Indonesia has begun to focus on developing Muslim-friendly tourism comprehensively, West Sumatra is one of the provinces that is the focus of the Ministry of Tourism and Creative Economy of the Republic of Indonesia as a Muslim-friendly tourist area in Indonesia and is believed can provide Muslim-friendly tourism services for the global Muslim community. This study was conducted to analyze the effect of Halal Destination Brand Awareness on Halal Destination Brand Loyalty to visit West Sumatra as a Muslim-friendly destination. Researchers gathered data using a self-administered questionnaire and obtained 386 respondents of which the data were processed using PLS Structural Equation Modeling with SmartPLS 3.0 software. This study found the effect of halal brand destination awareness on halal destination loyalty in the selection of West Sumatra as a Muslim-friendly tourism destination. These results can be used as a reference for tourism industry players to maximize the potential and advantages possessed by West Sumatra as a Muslim-friendly tourism destination. .Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13202 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis UI 2021 |
|---|---|
| Edisi | - |
| Subjek | Tourism Halal Brand Awareness Halal Destination Loyalty |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xii, 138 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |