Image of Faktor yang Mempengaruhi Purchasing Behavior Pada Customized Fashion Di Kalangan Gen-Z DKI Jakarta

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Faktor yang Mempengaruhi Purchasing Behavior Pada Customized Fashion Di Kalangan Gen-Z DKI Jakarta

Consumer buying process is very dependent on the value of individual psychology. Therfore, the ability to understand the internal state of consumers will help consumers perceptions and attitudes towards customized products. This study aims to analyze the effect of customization on gen Z in Jakarta on the purchase of customized fashion goods, analyze the effect of social identity and self-identity on gen Z in purchasing customized fashion goods and analyze the psychology role in customization of gen Z in purchasing customized fashion goods. The method used in this study is quantitative with the SEM technique and qualitative method as the basis of market research. The results of the data analysis show that several internal oriented structure factors in the interest in the world of customized fashion are very dependent on hom the social environment perrceives the person’s behavior..Ada Tabel

Ketersediaan

Call NumberLocationAvailable
13220PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis UI.,
Edisi -
Subjek Fashion
Gen Z
Purchasing Behavior
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik 322 p. ; diagr. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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