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Evaluasi Strategi Customer Relationship Management oleh PT Bank IAN (Laporan Magang)
This internship report discusses about the suitability check of the Customer Relationship Management theory with the real practice carried out by PT Bank IAN in maintaining the relationship with its clients. Due to the data scarcity of PT Bank IAN’s customer acquisition programs and protocols, the report will not evaluate the program effectiveness. Thus, the scope of discussion includes the suitability evaluation of PT Bank IAN’S Customer Relationship Management strategy in acquiring new clients and retaining existing clients with theory. In addition, this report also evaluates the suitability of PT Bank IAN Relationship Manager Division with Effective Team Model by Robbins and Judge (2015) and client stakeholder management. Evaluation was conducted by comparing the evaluation framework, namely the lesson that has been studied in Introduction to Management, Structure, Process and Organizational Behaviour, Strategy and Organizational Performance Management courses, as well as several other relevant references, with the author’s internship experience in Bank IAN Relationship Manager Division at PT Bank IAN. From this analysis, it is concluded that real practices performed by PT Bank IAN has the same essence as the evaluation framework although has slight differences from the theory..Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13237 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Akuntansi Fakultas Ekonomi dan Bisnis UI 2022 |
|---|---|
| Edisi | - |
| Subjek | Bank Stakeholder Management Customer relationship management |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiii, 69 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |