Image of Pariwisata Halal Pasca Pandemi: Analisis Faktor yang Mempengaruhi Intensi Pemilihan Destinasi Wisata Pasca Pandemi COVID-19 (Studi Kasus Lombok)

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Pariwisata Halal Pasca Pandemi: Analisis Faktor yang Mempengaruhi Intensi Pemilihan Destinasi Wisata Pasca Pandemi COVID-19 (Studi Kasus Lombok)

Tourism is a sector with considerable economic value and growth potential. But with the COVID-19 pandemic that occurred had a significant negative impact on the economic performance of the tourism industry. But after the pandemic status is lifted, people will be enthusiastic about tourism again and in the end can get the tourism industry economy back running. However, people's preferences in post-pandemic tourism are still unknown. This study aims to determine the factors that significantly influence the intention to choose a tourist destination after the COVID-19 pandemic (the case study of Lombok as a halal tourist destination) in the Jabodetabek community. The conceptual framework was developed through a review of the previous literature using the extended Theory of Planned Behavior (TPB) model. Data were collected from 1068 respondents using a quota sampling technique with the following criteria: Jabodetabek’s resident who have carried out tourism activities for the last 5 years, are over 18 years old, and have never visited Lombok. Furthermore, the data were analyzed using the SEM-PLS approach. The results showed that attitudes, subjective norms, behavioral control, and destination image had a significant positive effect on the intentions to visit Lombok. However, religiosity was found to have no significant effect. Furthermore, subjective attitudes and norms were found to play a role as a mediator between religiosity and knowledge about COVID-19 towards the intention to visit Lombok. This study also found that attitude acts as a mediator between psychological risk and destination image on intention to visit Lombok. This research provides insight to travel agents, especially in defining the determinants that affect the intention to visit Lombok as a post-pandemic halal tourist destination. Finally, this study addresses some limitations and offers recommendation for further research..Ada Tabel

Ketersediaan

Call NumberLocationAvailable
13270PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Ilmu Ekonomi Islam Fakultas Ekonomi dan Bisnis UI.,
Edisi -
Subjek Halal tourism
Visit Intention
Covid
19
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 193 p. ; diagr. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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