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Analisis Dampak Religiositas Terhadap Intensi Pembelian Barang Fashion Mewah: Studi Kasus Konsumen Muslim Generasi Z Indonesia
The market value of luxury goods both at the global and national levels continues to increase from year to year. Sales growth of the Indonesian luxury goods market is currently at 6.6% per year. The largest sales sector in the market is the fashion sector, with a value of more than USD 700 million per year. Several big cities in Asia, one of which is Jakarta, is experiencing a shift in the age group of luxury goods buyers to a younger one, where Generation Z is the one who really cares about fashion today. Considering that Indonesia is a country with the largest Muslim population in the world, the state of the luxury goods market is contrary to Islamic values which teach a simple and not materialistic life. With this background, this study aims to analyze the factors that influence the intention of Muslim Generation Z consumers to buy luxury fashion products. The purposive sampling method in this study involved 240 respondents who had bought luxury fashion products in the masstige category in the last two years. By adopting the Theory of Reasoned Action model and a quantitative approach through the Structural Equation Modeling method, the results of this study indicate that attitude towards behavior, subjective norms, self-esteem, and materialism have a significant positive effect on the intention to consume luxury fashion, while the effect of religiosity is found to be insignificant. Religiosity has a significant negative effect on attitude towards behavior and subjective norms..Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13271 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok Program Studi Ilmu Ekonomi Islam Fakultas Ekonomi dan Bisnis UI., 2021 |
|---|---|
| Edisi | - |
| Subjek | Purchase intention Religiosity Luxury Consumption |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiv, 176 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |