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Evaluasi Prosedur Analisis Kondisi Eksternal Portofolio Bisnis: Lanskap Pasar dan Kompetitif (Laporan Magang)

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This internship report discusses the evaluation of the external condition analysis procedure conducted by PT ABC on the product portfolio of PT XYZ, a pharmaceutical company in Indonesia that is engaged in sexual and reproductive health. The purpose of PT ABC analyzing the external conditions is to understand the market potential of each PT XYZ’s product in order to restructure PT XYZ’s product portfolio. The external conditions analysis conducted by PT ABC consists of three parts, namely market landscape analysis, competitive landscape analysis and consumer landscape analysis. However, this report only focuses specifically on evaluating the market and competitive landscapes analysis. The evaluation is carried out by comparing the suitability of the analysis conducted by PT ABC with several theories related to market and competitive landscapes analysis. The main evaluation of the market landscape analysis procedure is carried out by referring to the theory of Aaker & Moorman (2017), while the competitive landscape analysis procedure is carried out by referring to the theory of Wolter (2011). Based on the results of the evaluation, it was found that the analysis of market and competitive landscapes conducted by PT ABC was mostly in accordance with the theory. However, there are several things that have not been carried out by PT ABC in conducting the analysis. Therefore, the authors formulate a series of recommendations that can be considered by PT ABC so that the analysis carried out can better reflect the external conditions thoroughly and accurately..Ada Tabel

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Ketersediaan

Call Number	Location	Available
13286	PSB lt.2 - Karya Akhir	1

Penerbit	Depok: Program Studi Akuntansi Fakultas Ekonomi dan Bisnis UI 2022
Edisi	-
Subjek	External conditions Market Landscape Competitive Landscape Product Portfolio
ISBN/ISSN	-
Klasifikasi	-
Deskripsi Fisik	xi, 70 p. ; diagr. ; 30 cm
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data