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Evaluasi Proses Pengendalian Anggaran Promosi Saluran Penjualan Retail Tradisional pada PT HO (Laporan Magang)
This internship report aims to evaluate the effectiveness of the promotion budget control process as well as the practice of implementing flexible budgets in PT HO's analysis of variance, especially in traditional retail sales channels. The evaluation was based on Atrill & McLaney's (2021) budget control theory and Datar & Rajan's (2021) flexible budget theory and compared its suitability based on direct observations at PT HO. PT HO's promotional activities consist of five types of activities, namely product price discounts, product shelf payments in stores, providing sales performance incentives to salesmen, giving free gifts for every product purchase, and costs for events related to product sales. The budget control process is carried out through three activities, namely reporting on budget absorption at the activity level which is carried out twice a month, reconciling budget absorption, and making over/under budget analysis reports by taking into account the number of sales that have been successfully recorded at the end of each quarter. The results of the evaluation in this report conclude that the stages of the budget control process carried out by PT HO are similar to the stages of the budget control process mentioned by Atrill & McLaney (2021) and are quite effective. The variance analysis process has also been thorough both quantitatively (taking into account the amount of the budget) to qualitative (taking into account the reasons behind the occurrence of budget variances). The recommendations given are to maintain the current way of working, but the budget absorption reports is carried out separately for each budget holder and the need to make an agreement on the source of data used as a reference for both parties. As well as the need to have a specific accountability mechanism for over/under budgets that are transferred to the next quarter. .Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13330 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok Program Studi Akuntansi Fakultas Ekonomi dan Bisnis UI., 2022 |
|---|---|
| Edisi | - |
| Subjek | Variance analysis Budget control Promotion Budget |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xii, 58 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |