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Analisis Pengaruh Religiusitas, Nilai yang Memotivasi Seseorang untuk Berbelanja, dan Stimuli Lingkungan terhadap Online Purchase Intention Kosmetik Halal pada Situs Wardahbeauty.com
As a country Muslim-majority country, awareness to use halal products in Indonesia is increasing. This affects the development of the halal industry, one of which is the halal cosmetics industry. Along with the shift in consumer behavior from traditional to online shopping, Wardah as a pioneer of halal cosmetics made efforts to develop Wardahbeauty.com site. Therefore, this study was conducted to examine the factors that influence online purchase intentions for halal cosmetics, using a case study of the Wardah brand. This study adopts the Stimulus-Organism-Response (S-O-R) theory to understand consumer behavior in buying halal cosmetics online. The research sample was selected using judgmental sampling involving 274 respondents. This study uses a quantitative approach and the Structural Equation Model (SEM) method to see the relationship between the variables studied using the IBM AMOS 26 application. The results show that S-O-R theory can help explaining online shopping activities, where the stimulus studied is religiosity, hedonic shopping value, utilitarian shopping value, and environmental stimuli. These stimuli succeeded in influencing the organism, consisting of cognitive attitude, affective attitude, and emotional purchase which ultimately resulted in a response in the form of intention to purchase halal cosmetics online. Even so, no significant effect was found on hedonic shopping value on cognitive attitude, utilitarian shopping value on cognitive attitude and affective attitude, environmental stimuli on emotional purchase, and emotional purchase on online purchase intention..Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13471 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis UI 2022 |
|---|---|
| Edisi | - |
| Subjek | Halal cosmetics Online purchase intention |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiv, 291 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |