Pengaruh Consumption Values Street Food Khas Bali terhadap Intention to Revisit Bali dengan Mediasi Place Attachment pada Gen Z di Indonesia

Deskripsi

The purpose of this study is to understand the impact of consumption values on intention to revisit and mediation of place attachment on the connection of attitudes and intention to revisit. In context of street food consumption among domestic Gen Z travelers who visit Bali. Data gathered from 287 respondents using non-probability purposive sampling that is analyzed using structural equation modelling (SEM) using SmartPLS 3.3.7. Result shows epistemic value has primary impact on attitudes of domestic Gen Z travelers that is followed by taste value. Moreover, place attachment appear to complementary mediate the relationship between Attitude and intention to revisit..Ada Tabel