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Analisis Pengaruh Praktik Manajemen Rantai Pasokan Berkelanjutan pada Industri Slow Fashion terhadap Customer Intention di Indonesia
This study aims to understand how the practice of sustainable supply chain management with a triple bottom line approach in the slow fashion industry can affect the increase in customer intention to buy and/or use slow fashion products. This triple bottom line approach consists of the economic pillar, social pillar, and environmental pillar which become the pillars of sustainable supply chain management practices. This study looks at the significance of the influence of these practices on the level of purchase and/or use of slow fashion products by consumers. This study used a sample of 318 respondents who had bought and/or used slow fashion products in Indonesia. Partial Least Squares - Structural Equation Modeling (PLS-SEM) was used to analyze the data in this study. This study proves that the environmental pillar consisting of eco-design and customer green management has a significant influence on customer intention of slow fashion products in Indonesia. Meanwhile, the economic pillar and social pillar, and the environmental pillar which consists of internal green management and supplier green management have no significant effect on customer intention of slow fashion products in Indonesia..Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13504 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis UI., 2022 |
|---|---|
| Edisi | - |
| Subjek | Customer Intention Sustainable Supply Chain Management Slow Fashion |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xii, 108 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |