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Faktor Yang Memengaruhi e-Service Quality Dan Loyalty Intention Dalam Layanan e-Wallet Dana

Loyal consumers are a crucial element for sustaining business continuity because they can boost a company's revenue. In the context of marketing, loyalty intentions and user satisfaction are essential components of the evaluation of the user experience, which will influence the long-term behavior of consumers. In this aspect, quality is a critical factor because it affects customer satisfaction and profitability. In the face of extremely rapid development and a more competitive market, service quality is one of the most essential factors for the company, as an improvement in quality will have a positive effect on improving profitability and securing future business. The very rapid growth of technology has also given rise to a new business model, namely financial technology, one of which is an electronic wallet (e-Wallet). DANA is one of the e-Wallets in Indonesia with the fastest user growth. This study will examine the elements that affect e-service quality and customer loyalty in the DANA e-Wallet. The results of a questionnaire survey performed to 283 respondents and an analysis using Structural Equation Modeling indicate that e-Wallet Security Assurance and e-Wallet Interface Design positively impact e-Wallet e-Service Quality and Loyalty Intention..Ada Tabel

Ketersediaan

Call NumberLocationAvailable
13536PSB lt.2 - Karya Akhir1
PenerbitDepok: Program Studi Manajemen Fakultas Ekonomi dan Bisnis UI
Edisi-
SubjekLoyalty Intention
E
Service quality
Wallet
ISBN/ISSN-
Klasifikasi-
Deskripsi Fisikxv, 166 p. ; diagr. ; 30 cm
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data