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Faktor yang Mempengaruhi Intensi Beralih ke Produk Hijau pada Konsumen Muslim Indonesia
Indonesia's ratification of the Paris Agreement has the consequences of gradually lowering greenhouse gas emissions. The green economy became one of the economic ideas that not only improved social and societal, but also contributed to sustainable development. One of the forms of the green economy is the consumption of environmentally friendly products. Based from that background, this study aims to analyze the factors that influence the intensity of switching to environmentally friendly products in Indonesian Muslim consumers. This is achieved by using the theory of planned behavior that is integrated into the push-pull-mooring theory. By leveraging primary data in the form of questionnaires through the Covariance-Based Structural Equation Modeling (CB-SEM) method, a total of 715 respondents contributed. The results showed that switching costs, religiosity, attitude towards behavior, subjective norms, perceived behavioral controls, significantly affect the intensity of switching to green products in a Muslim. The implication of this finding is that a person's shifting intensity can be influenced by the religiosity side that also affects the attitude towards behavior so that the more religiosity increases the intensity of a person's switching. The results of this study are also expected to strengthen the government's preference for more green products that pay attention to environment, social, and governance..Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13547 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Ilmu Ekonomi Islam Fakultas Ekonomi dan Bisnis UI 2022 |
|---|---|
| Edisi | - |
| Subjek | Muslim Consumers Green product Switching Intentions |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiii, 108 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |