Image of Pengaruh Relationship-Marketing dan Knowledge Sharing terhadap Penggunaan Mobile Banking Secara Berkelanjutan

Text

Pengaruh Relationship-Marketing dan Knowledge Sharing terhadap Penggunaan Mobile Banking Secara Berkelanjutan

Mobile banking (m-banking) has become the most popular banking service through electronic media due to the increasing use of cellular phones today. However, the development of m-banking infrastructure involves a large investment so that the continuous usage of m-banking by customers is an important point for banks to obtain profitable returns on investments and maintain the long-term viability of the banking technology system. The purpose of this study was to examine the effect of relationship-marketing and knowledge sharing on the continuous use of m-banking with the mediating role of customer's intrinsic motivation. This study uses the Structural Equation Modeling (SEM) method with a two-step procedural approach to test the hypothesis by using a sample of 411 customers in nine banks with the most active m-banking users in Indonesia. The results of this study indicate that relationship-marketing has a positive and significant effect on customer's intrinsic motivation which can lead to the sustainable use of m-banking. Meanwhile, knowledge sharing, although it has a positive effect, the results of the study show that knowledge sharing does not have a significant effect on customer's intrinsic motivation so that it does not have an indirect influence on the continuous usage of m-banking..Ada Tabel

Ketersediaan

Call NumberLocationAvailable
13550PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis UI.,
Edisi -
Subjek Marketing
Banking
Knowledge sharing
Relationship
M
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xiii, 191 p. ; diagr. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data