Image of Intensi dan perilaku perempuan millenial Muslim Indonesia terhadap sustainable modest fashion consumption: Aplikasi Extended Theory of Planned Behaviour

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Intensi dan perilaku perempuan millenial Muslim Indonesia terhadap sustainable modest fashion consumption: Aplikasi Extended Theory of Planned Behaviour

In recent years, modest fashion trends implemented by various Halal Fashion Industries have grown rapidly in Indonesia. However, the development of the Halal Fashion Industries in Indonesia could be a problem. Although it contributes to and makes brilliant achievements for Indonesia Halal Industries, it is concerned will increase the issue of environmental problems that are already complex and unresolved. Nowadays, through concern for fashion and the environment, the fashion industry has become a pioneer in developing sustainable products, including clothing made from organic, environmentally friendly, and durable materials. Halal Fashion Industries in Indonesia has also adopted the concept of sustainability in Modest Wear collections. This research conducted to analyse several things that influence the consumption intention of Sustainable Modest Fashion products among Indonesian millennial Muslim women using the framework of Extended Theory of Planned Behavior. Researcher gathered data samples using a self-administered questionnaire and obtained 219 Indonesian millennial Muslim women respondents of which the data were processed using PLS Structural Equation Modeling with SmartPLS 3.0 software. This study found the positive and negative effect of the Extended Theory of Planned Behavior framework on sustainable modest fashion consumption. The results of this study also found that the intention of sustainable modest fashion consumption was positively related to its actual behaviour..Ada Tabel

Ketersediaan

Call NumberLocationAvailable
13571PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis UI.,
Edisi -
Subjek Sustainable Fashion
Modest Fashion
Muslim Millenial
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xiv, 154 p. ; diagr. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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