Image of Analisis Faktor-Faktor Pengaruh Intention Usage Konsumen Milenial Indonesia pada Ritel Omnichannel dalam Belanja Produk Fesyen

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Analisis Faktor-Faktor Pengaruh Intention Usage Konsumen Milenial Indonesia pada Ritel Omnichannel dalam Belanja Produk Fesyen

This study discusses the intention to use omnichannel retail by Indonesian millennial consumers in shopping for fashion products using the concept of developing the Technology Acceptance Model or TAM. This study conducted a survey of 426 respondents from the millennial generation who were born in 1982 to 2002 and domiciled in Indonesia. The data was collected through an online questionnaire, using the Structural Equation Modelling (SEM) method with LISREL 8.51 software. The result showed that the variables which significantly influenced continuance intention usage are perceived usefulness, perceived ease of use, customer engagement, and consumer value. However, perceived ease of use doesn’t have a significant effect on perceived usefulness. Finally, continuance intention usage of omnichannel does significantly affect actual use in retail omnichannel..Ada Tabel

Ketersediaan

Call NumberLocationAvailable
13578PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis UI.,
Edisi -
Subjek Continuance Intention
Omnichannel Retail
Millennial Consumers
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 148 p. ; diagr. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data