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Pengaruh Perceived Behavioral Control Terhadap Trust Untuk Berbelanja Dalam Platform E-commerce
E-commerce platforms, or more commonly known as marketplace apps/websites, has grown massively in the past few years and is predicted to continue growing. This massive growth is not without reason. E-commerce platforms are designed to be convenient for consumers, increasing their perceived ease of transaction. These platforms are also equipped with security measures and guarantees to mitigate potential shopping issues, increasing consumers' perceived security of transaction. Both of these perceptions help increase consumers' trust towards these e-commerce platforms, encouraging their intention to shop. Previous research has evaluated various factors leading to intention to shop, however there remains one rarely discussed perspective, which is the consumers' control over alternative channels to shop (besides shopping in an e-commerce platform). This research aims to evaluate the effect of said perceived control over alternative channels towards consumers' decision making process, up until the formation of intention to shop. This quantitative research will use structural equation modelling (SEM) to analyze data of 1074 respondents who have shopped in e-commerce platforms..Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13718 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis UI., 2022 |
|---|---|
| Edisi | - |
| Subjek | Commerce E Trust Perceived Behavioral Control |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xii, 144 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |