Text
Efek Consumer Esport Videogame Engagement terhadap Consumption Behaviour
In the context of esports, the engagement of esports videogame players, starting from cognitive engagement, affective engagement, and behavioral engagement is needed to encourage consumption behavior in esports videogame players themselves; community engagement, coproduction, new player recruitment, and word of mouth. The research design used in this study was cross-sectional with purposive sampling method. This study analyzed 219 respondents with an age range of 17-25 years who had played esports videogames for more than one year and played esports videogames for more than 4 hours for one week. The data collection method used is an online survey and the data obtained is processed using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) technique. The results of the processed data show that Affective Engagement and Behavioral Engagement have a positive influence on all dimensions of consumption behavior. However, cognitive engagement only has a positive effect on word of mouth..Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13729 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen Fakultas Ekonomi dan Bisnis UI 2022 |
|---|---|
| Edisi | - |
| Subjek | Consumer engagement Consumption behavior Esport Videogames |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiii, 87 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |