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Analisis Faktor-Faktor yang Mendorong Pelaku UMKM untuk Menjadi Halalpreneur dengan Pendekatan Theory of Planned Behavior

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This study aims to determine the factors that encourage MSME entrepreneurs in Indonesia to become Halalpreneurs. This study analyzed the relationship between attitude such as awareness of halal entrepreneurship, intrinsic motivation, effort to seek out opportunities, creativity and innovation, honesty and integrity, and perceived desirability, subjective norm such as family support and peers influence, perceived behavioral control such as perceived feasibility and perceived governmental support, and religiosity to the propensity of MSME entrepreneurs to become halalpreneurs. Data were collected from 450 muslim respondents who are MSME entrepreneurs in the culinary, cosmetics, pharmaceutical, and other business fields that require halal certification to ensure the halalness of their products in Indonesia. Data were analyzed using descriptive analysis and partial least squares using the SmartPLS 3.0. The results of this study are intrinsic motivation, effort to seek out opportunity, perceived desirability, perceived feasibility, and perceived governmental support significantly influenced the halalpreneurial propensity of MSME entrepreneurs in Indonesia. Meanwhile, awareness of halal entrepreneurship, creativity and innovation, honesty and integrity, family support, peer influence, and religiosity did not significantly influence the halalpreneurial propensity of MSME entrepreneurs in Indonesia..Ada Tabel

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Ketersediaan

Call Number	Location	Available
13753	PSB lt.2 - Karya Akhir	1

Penerbit	Depok Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis UI., 2022
Edisi	-
Subjek	Entrepreneurship Theory of Planned Behavior Halal Entrepreneurship
ISBN/ISSN	-
Klasifikasi	-
Deskripsi Fisik	xiv, 147 p. ; diagr. ; 30 cm
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data