Text
Pengaruh Literasi Finansial Terhadap Intensi Penggunaan Bank Syariah di Indonesia
Islamic financial literacy is the extent to which a person has a set of knowledge and skills to understand the importance of Islamic financial services that affect their attitude regarding the intention to use Islamic finance. This study examines the effect of the dimensions of brand awareness of Islamic Banks, Cost and benefit of Islamic Bank's product, reputation of Islamic bank and Islamic financial literacy on the intention to use Islamic banks both directly and also using the mediating role of attitude towards Islamic banks. Data obtained through questionnaires distributed online to people in Indonesia who have not used Sharia services and obtained 214 questionnaires that can be processed. The data processing method uses structural equation modeling to evaluate the latent relationships. Model analysis using SmartPLS 3 software shows that there is no positive and significant relationship between brand awareness of Islamic Banks, Cost and benefit of Islamic Bank's product, reputation of Islamic bank and Islamic financial literacy directly on intention to use Islamic Banks. However, when the mediation variable is attitude towards Islamic banks, there is an indirect-only mediation effect, which means that there is no direct influence from the independent variable, but there is an influence with a mediating effect.Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13788 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis UI 2022 |
|---|---|
| Edisi | - |
| Subjek | Islamic banks Intention to use Islamic Financial Literacy |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xii, 97 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |