Image of Analisis Pengaruh Atribut Aplikasi Pengiriman Makanan terhadap Intensi Penggunaan Aplikasi Tersebut Kembali pada Generasi Z dan Generasi Y di Indonesia

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Analisis Pengaruh Atribut Aplikasi Pengiriman Makanan terhadap Intensi Penggunaan Aplikasi Tersebut Kembali pada Generasi Z dan Generasi Y di Indonesia

This study aims to determine the perception of food delivery application in Indonesia and how the difference is between generation Y and generation Z. The variable studied in this study is the effect of food delivery application attributes (CNV, DSG, TRS, PRC, VFC) towards Perceived Value, Attitude, and Intention to Continuously Use. The samples studied were individuals who were domiciled in Indonesia, aged 17-41 years, and were active in using food delivery application. The number of respondents who participated in this study were 314 respondents. All data obtained from respondents' answers are processed using the Structural Equation Modeling (SEM) method and the LISREL software. The results of this study indicate that Convenience, Trustworthiness, and Price have a positive influence on Perceived Value which lead to a positive influence on Attitude and Intention to Continuously Use. The results of the comparison between generation Y and generation Z did not show significant differences in the effect of application attributes towards Perceived Value. Limitations, managerial implications, and recommendations for further research are provided in this study..Ada Tabel

Ketersediaan

Call NumberLocationAvailable
13789PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis UI.,
Edisi -
Subjek Mobile Application
Intention to Continuously Use
Food Delivery Application
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xiv, 162 p. ; diagr. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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