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Pengaruh Variabel Inovasi, Awareness Level, dan Religious Belief terhadap Adopsi Penggunaan Produk Asuransi Jiwa Unit link Syariah Saat Pandemi COVID-19: Studi Pada Nasabah Prudential Life Assurance
Sharia unit link life insurance is a form of business and creative innovation in the development of the world of life insurance, where customers not only get life protection but also investment, then in its implementation it must be in accordance with sharia principles. This study aims to determine the effect of the Innovation variable (perceived relative advantage, perceived complexity, perceived compatibility), awareness level, and religious belief on the adoption of PT Prudential Life Assurance's sharia unit link life insurance product using the Diffusion of Innovation theory (DOI) which was adapted by Roger (2003). An online survey was conducted to customers of PT Prudential Life Assurance's sharia life insurance policy holders who are Islamic religion, over 17 years old and domiciled in the Greater Jakarta area. Data analysis in this study used SPSS 26 and Lisrel 8.8 software with Structural Equation Modeling (SEM) data processing methods to examine the variables in the study of 202 respondents. The results showed that there was a significant and positive effect of perceived relative advantage, perceived compatibility awareness level, and religious belief on the adoption of sharia unit links, while the effect of perceived complexity on the adoption of sharia unit links resulted in insignificant data. In addition, the moderating role of gender and age has a significant effect, while the moderation of education has no significant effect..Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13792 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis UI 2022 |
|---|---|
| Edisi | - |
| Subjek | Covid 19 Sharia insurance Unit Link Sharia |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xviii, 225 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |