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Faktor-Faktor yang Memengaruhi Intensi Pembelian Suplemen Bersertifikasi Halal
This study aims to identify factors that influence purchase intention for halal-certified supplement products by developing a theory of reasoned action (TRA) with subjective norms as exogenous variables and additional exogenous variables such as religiosity, halal knowledge and halal certification and attitude as mediating variables. This study uses a quantitative research method with a descriptive design by obtaining 193 data from a survey in the form of an online questionnaire using a google form to Muslims and Indonesian citizens (WNI) who live in Indonesia and have purchased supplements that have been certified halal during the period March 2020 - March 2022. Data analysis using the Partial Least Square Structural Equation Model (PLS-SEM) method with SmartPLS 3.0 software. This study found that Subjective Norm, Halal Knowledge and Attitude have a significant effect on Purchase Intention, while Religiosity and Halal Certification have no effect. Furthermore, the variables Halal Certification, Halal Knowledge and Subjective Norm were found to have a significant relationship with Attitude. The results of the mediation test show that attitude has no significant effect in mediating the religiosity with purchase intention.Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13799 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis UI., 2022 |
|---|---|
| Edisi | - |
| Subjek | Halal Certification Purchase intentions Halal Supplements |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiii, 102 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |