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Pengaruh Kepribadian dan Religiusitas Konsumen Muslim Indonesia Terhadap Perilaku Pembelian Kompulsif di E-Commerce

The development of e-commerce makes it easy for people to make purchases, including buying activities carried out compulsively and excessively. Compulsive buying is an uncontrollable urge by individuals to make purchases more than they can afford, to buy things they don't need, or to shop for longer than planned. Compulsive behavior is not in accordance with the teachings of Islam for Muslims, which are shown in the verses of the Qur'an Surah Al-Isra verses 26-27 that there is a prohibition on Muslims to behave extravagantly. This study aims to analyze the influence of personality and religiosity of Indonesian Muslim consumers on compulsive buying behavior in e-commerce, using hedonic shopping experience as a mediating variable. There are 425 research respondents who are Muslims aged over 18 years and have been active in making purchases in e-commerce at least in the past month. This study uses the Partial Least Square Structural Equation Method (PLS-SEM) using the SmartPLS3. This study found that there was a positive and significant influence of the big five theories of neuroticism, extraversion, and openness on compulsive buying mediated by hedonistic shopping experiences. This study also shows that the level of religiosity of Muslim consumers has a negative and significant effect on compulsive buying behavior.Ada Tabel

Ketersediaan

Call NumberLocationAvailable
13801PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis UI.,
Edisi -
Subjek Religiosity
Compulsive buying
Hedonistic Shopping Experiences
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xiv, 144 p. ; diagr. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data