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Analisis Faktor-Faktor yang Mempengaruhi Continued Intention to Repurchase melalui Mobile Food Ordering App : Studi Kasus ShopeeFood
This study aims to determine the effect of effort expectancy, perceived usefulness, information quality, perceived risk, social influence, and trust in UTAUT on repurchase intention in the context of the ShopeeFood online food ordering application. The sample studied were ShopeeFood users who are domiciled in Indonesia and aged 17-45 years. Research questionnaires were distributed online. The number of respondents who were collected in this study was 200 respondents. The data that has been collected is processed using the Structural Equation Modeling (SEM) method and PLS-SEM software. The results of this study indicate that perceived usefulness and trust have a positive influence on repurchase intention. In addition, the relationship between effort expectancy, information quality, perceived risk and social influence has no significant effect. Managerial suggestions and further research are discussed in this study..Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13827 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen Fakultas Ekonomi dan Bisnis UI 2022 |
|---|---|
| Edisi | - |
| Subjek | Repurchase intention Mobile Food Ordering App ShopeeFood |
| ISBN/ISSN | - |
| Klasifikasi | NONE |
| Deskripsi Fisik | xiii, 125 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |