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Analisis Faktor-Faktor yang Mempengaruhi Continued Intention to Repurchase melalui Mobile Food Ordering App : Studi Kasus ShopeeFood

This study aims to determine the effect of effort expectancy, perceived usefulness, information quality, perceived risk, social influence, and trust in UTAUT on repurchase intention in the context of the ShopeeFood online food ordering application. The sample studied were ShopeeFood users who are domiciled in Indonesia and aged 17-45 years. Research questionnaires were distributed online. The number of respondents who were collected in this study was 200 respondents. The data that has been collected is processed using the Structural Equation Modeling (SEM) method and PLS-SEM software. The results of this study indicate that perceived usefulness and trust have a positive influence on repurchase intention. In addition, the relationship between effort expectancy, information quality, perceived risk and social influence has no significant effect. Managerial suggestions and further research are discussed in this study..Ada Tabel

Ketersediaan

Call NumberLocationAvailable
13827PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis UI.,
Edisi -
Subjek Repurchase intention
Mobile Food Ordering App
ShopeeFood
ISBN/ISSN -
Klasifikasi NONE
Deskripsi Fisik xiii, 125 p. ; diagr. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data