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Essentials of marketing research 3rd ed
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658.83 ESS | PSB lt.1 - B. Wajib | 2 |
| Penerbit | New York: McGraw-Hill 2013 |
|---|---|
| Edisi | 3rd ed |
| Subjek | Marketing Marketing research |
| ISBN/ISSN | 9780071318372 |
| Klasifikasi | NONE |
| Deskripsi Fisik | xviii, 414 p.: ills. 26 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |