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Essentials of marketing research 3rd ed

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Ketersediaan

Call NumberLocationAvailable
658.83 ESSPSB lt.1 - B. Wajib2
Penerbit New York McGraw-Hill.,
Edisi 3rd ed
Subjek Marketing
Marketing research
ISBN/ISSN 9780071318372
Klasifikasi NONE
Deskripsi Fisik xviii, 414 p.: ills. 26 cm.
Info Detail Spesifik -
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