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The Effects of Localisation decisions on New product superiority and Performance : Empirical research on Consumer - goods subsidiaries
New products, while essential, are risky and Expensive for Subsidiaries. The Main objective of This research is to Determine success factors for New product launch ( NPL ) by Subsidiaries.
Call Number | Location | Available |
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LP-0002 Fir | PSB lt.dasar - Pascasarjana | 1 |
Penerbit | Depok Graduate School of Management Faculty of Economics University of Indonesia., 2007 |
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Edisi | - |
Subjek | New product Subsidiary Localisation New product superiority Commercial performance |
ISBN/ISSN | - |
Klasifikasi | - |
Deskripsi Fisik | - |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |