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The Effects of Localisation decisions on New product superiority and Performance : Empirical research on Consumer - goods subsidiaries

Firmanzah - ;

New products, while essential, are risky and Expensive for Subsidiaries. The Main objective of This research is to Determine success factors for New product launch ( NPL ) by Subsidiaries.


Ketersediaan

Call NumberLocationAvailable
LP-0002 FirPSB lt.dasar - Pascasarjana1
PenerbitDepok: Graduate School of Management Faculty of Economics University of Indonesia 2007
Edisi-
SubjekNew product
Subsidiary
Localisation
New product superiority
Commercial performance
ISBN/ISSN-
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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