Image of Direct association model versus least mean square model: A study of Brand and Quality association in Ingredient branding with Strong versus weak host-brands

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Direct association model versus least mean square model: A study of Brand and Quality association in Ingredient branding with Strong versus weak host-brands

Building brand equity is A marketing activity fundamental to Modern business practice. By Partnering with established host brands, an Ingredient product can leverage brand equity..20 Mei 2002

Ketersediaan

Call NumberLocationAvailable
DMA 0015PSB lt.dasar - Pascasarjana1
PenerbitDepok: Program Pascasarjana Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia
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SubjekBrand
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