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Direct association model versus least mean square model: A study of Brand and Quality association in Ingredient branding with Strong versus weak host-brands
Building brand equity is A marketing activity fundamental to Modern business practice. By Partnering with established host brands, an Ingredient product can leverage brand equity..20 Mei 2002
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| DMA 0015 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Depok: Program Pascasarjana Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2002 |
|---|---|
| Edisi | - |
| Subjek | Brand |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |