Does sponsorship enhance the empoloyees' self-esteem in a company's internal marketing endeavor?
Pengarang:
Prof. Dr. Prijono Tjiptoherijanto (Pembimbing/Promotor) - ; Dr. Hananto Sigit (Penguji) - ; Dr. Rhenald Kasali (CoPromotor) - ; Dr. Harry Susianto (CoPromotor) - ; Prof. Dr. Wagiono Ismangil (Penguji) - ; Poedjiaty, Zairyanto - ; Prof. r. Martani Huseini (Penguji) -
Deskripsi
This research investigates the Influence of Sponsorship on The Self-esteem of Its Sponsor's employees in The context of Internal marketing. .02 Desember 2003