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Organisational capabilities : Its determinants and implication for customer value

Nasution, Hanny Nofrida - ; Dr. Jodie Conduit (Pembimbing/Promotor) - ; Professor Felix T. Mavondo (CoPromotor) - ;

The main objectives of this study is to investigate whether macro and micro environmental factors are important for the development of organisational capabilities ; and whether the influence of organisational capabilities has a significant impact on customer value.Organisational capabilities include organisational learning, integratedmarket orientation, entrepreneurship, human resource practices, and innovation. .January 2005


Ketersediaan

Call NumberLocationAvailable
DMA 0061PSB lt.dasar - Pascasarjana1
PenerbitVictoria: Departement of Marketing Faculty of Business and Economics Monash University 2005
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