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The main objectives of this study is to investigate whether macro and micro environmental factors are important for the development of organisational capabilities ; and whether the influence of organisational capabilities has a significant impact on customer value.Organisational capabilities include organisational learning, integratedmarket orientation, entrepreneurship, human resource practices, and innovation. .January 2005
Call Number | Location | Available |
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DMA 0061 | PSB lt.dasar - Pascasarjana | 1 |
Penerbit | Victoria: Departement of Marketing Faculty of Business and Economics Monash University 2005 |
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ISBN/ISSN | - |
Klasifikasi | - |
Deskripsi Fisik | - |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |