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Social marketing: Paving the pathway of legal aid programme
This study focuses on the different factors influencing social marketing programme implementation of legal assistance in Indonesia. The variables being examined are variables in theory of planned behaviour (attitude, subjective norms, perceived behavioural control) and additional variables influencing attitude and intention (perceived costs, perceived needs, perceived risks, perceived benefits). The respondents of this study consist of Indonesian citizens with and without current and existing access to legal aid programme. Survey method was utilized as the main data collection method. The findings suggest that attitude does not have any direct influence on intention to use legal aid. For the respondents without existing access to legal aid programme, subjective norms were found to be the strongest predictor of intention to use the legal aid service among the three original components of theory of planned behaviour. The findings are expected to shed some lights on the social marketing practices of legal aid in particular and government services in general..Printed Material.20/07/2016
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| DMA 0182 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Depok Universitas Indonesia., 2016 |
|---|---|
| Edisi | - |
| Subjek | Social marketing Theory of planned behaviour Intention Attitude Legal aid |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xii, 420 p. : ill. ; 29 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |