Image of Pengaruh penataan dan jumlah produk terhadap intensi membeli : peran kesukaan pada kerapian dan efek kelangkaan

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Pengaruh penataan dan jumlah produk terhadap intensi membeli : peran kesukaan pada kerapian dan efek kelangkaan

Theory of consumer contamination suggests that consumer have lower evaluation on products that have been touched by others, where the relationship between touch and the evaluation is mediated by disgust, because it is perceived that the product has been will be stronger and the product evaluation will be lower. previous research used disorganized shelf display as contamination cue and used limited product quantity to reinforce disgust..Januari 2018

Ketersediaan

Call NumberLocationAvailable
DMA 0277PSB lt.dasar - Pascasarjana1
Penerbit Depok Fakultas Ekonomi dan Bisnis Universitas Indonesia.,
Edisi -
Subjek Scarcity
contamination
shelf display
liking tidiness
high demand perception
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik 179p, chart, tables, graphics, ills, 29 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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