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Pengaruh penataan dan jumlah produk terhadap intensi membeli : peran kesukaan pada kerapian dan efek kelangkaan
Theory of consumer contamination suggests that consumer have lower evaluation on products that have been touched by others, where the relationship between touch and the evaluation is mediated by disgust, because it is perceived that the product has been will be stronger and the product evaluation will be lower. previous research used disorganized shelf display as contamination cue and used limited product quantity to reinforce disgust..Januari 2018
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| DMA 0277 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia 2018 |
|---|---|
| Edisi | - |
| Subjek | Scarcity contamination shelf display liking tidiness high demand perception |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | 179p, chart, tables, graphics, ills, 29 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |