Gaya APA

Boyd, Harper W. Jr., Larreche, Jean-Claude, Walker, Orville C. Jr.. (1992). Marketing strategy, planning and implementation . Homewood: Irwin.

Gaya Chicago

Boyd, Harper W. Jr., Larreche, Jean-Claude, Walker, Orville C. Jr.. Marketing strategy, planning and implementation. Homewood: Irwin, 1992. Text.

Gaya MLA

Boyd, Harper W. Jr., Larreche, Jean-Claude, Walker, Orville C. Jr.. Marketing strategy, planning and implementation. Homewood: Irwin, 1992. Text.

Gaya Turabian

Boyd, Harper W. Jr., Larreche, Jean-Claude, Walker, Orville C. Jr.. Marketing strategy, planning and implementation. Homewood: Irwin, 1992. Print.