Gaya APA

Kern, Russel M.. (2001). SURE-fire direct response marketing: generating business-to-business sales leads for bottom-line success . New York: McGraw Hill.

Gaya Chicago

Kern, Russel M.. SURE-fire direct response marketing: generating business-to-business sales leads for bottom-line success. New York: McGraw Hill, 2001. Text.

Gaya MLA

Kern, Russel M.. SURE-fire direct response marketing: generating business-to-business sales leads for bottom-line success. New York: McGraw Hill, 2001. Text.

Gaya Turabian

Kern, Russel M.. SURE-fire direct response marketing: generating business-to-business sales leads for bottom-line success. New York: McGraw Hill, 2001. Print.