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Marketing research methodological foundations 8th
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| Tan 380.1 Chu m | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Australia: South-Western 2002 |
|---|---|
| Edisi | 8th |
| Subjek | - |
| ISBN/ISSN | - |
| Klasifikasi | NONE |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |