Marketing research methodological foundations 8th
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.
Ketersediaan
Call Number | Location | Available |
---|
Tan 380.1 Chu m | PSB lt.dasar - Pascasarjana | 1 |
Penerbit |
Australia
South-Western.,
2002
|
Edisi |
8th |
Subjek |
- |
ISBN/ISSN |
- |
Klasifikasi |
NONE |
Deskripsi Fisik |
- |
Info Detail Spesifik |
- |
Other Version/Related |
Tidak tersedia versi lain |
Lampiran Berkas |
Tidak Ada Data
|