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Strategy maps: converting intangible assets into tangible outcomes

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More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool?the "strategy map"?that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy?implementing it in a way that ensures sustained value creation?depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.

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Ketersediaan

Call Number	Location	Available
Tan 658.401 2 Kap s	PSB lt.dasar - Pascasarjana	3

Penerbit	Boston Harvard Business School Press., 2004
Edisi	-
Subjek	Strategic planning Management Human capital Intagible property
ISBN/ISSN	9781591391340
Klasifikasi	NONE
Deskripsi Fisik	xviii, 454 p. : ill. ; 26 cm.
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data