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Raising the corporate umbrella, corporate communication in the 21 st century
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| Tan 658.45 Kit r | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | New York: Palgrave 2001 |
|---|---|
| Edisi | - |
| Subjek | Chief executive officers Business communication Competition international Communication international |
| ISBN/ISSN | - |
| Klasifikasi | NONE |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |