Text
Total relationship marketing. 2nd
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing.
A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.
Customer Relationship Management (CRM) is a key feature throughout this newly revised edition
Comprehensive coverage on the Internet, e-Business and one-to one marketing
New examples, cases, concepts and references have been added to aid the reader
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| Tan 658.812 Gum t | PSB lt.dasar - Pascasarjana | 2 |
| Penerbit | Oxford: Heinemann 2002 |
|---|---|
| Edisi | 2nd |
| Subjek | Relationship marketing |
| ISBN/ISSN | 9780750654074 |
| Klasifikasi | NONE |
| Deskripsi Fisik | xiii, 350 p. : ill. ; 26 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |