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Relationship marketing: creating stakeholder value
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.
Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| Tan 658.812 Chr r | PSB lt.dasar - Pascasarjana | 2 |
| Penerbit | Oxford Heinemann., 2002 |
|---|---|
| Edisi | - |
| Subjek | Relationship marketing |
| ISBN/ISSN | 0750648392 |
| Klasifikasi | NONE |
| Deskripsi Fisik | xvi, 242 p. : ill. ; 26 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |