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Image of Relationship marketing: creating stakeholder value

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Relationship marketing: creating stakeholder value

Christopher, Martin - ; Adrian Payne - ; David Ballantyne - ;

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.


Ketersediaan

Call NumberLocationAvailable
Tan 658.812 Chr rPSB lt.dasar - Pascasarjana2
PenerbitOxford: Heinemann 2002
Edisi-
SubjekRelationship marketing
ISBN/ISSN0750648392
KlasifikasiNONE
Deskripsi Fisikxvi, 242 p. : ill. ; 26 cm.
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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