Text
Guide to managerial communication: effective business writing and speaking 6th
Welcome to a very special edition of the Guide to Managerial Communication. Not only does it achieve double digits, by going into its 10th edition?it also features its first co-author, Lynn Hamilton, who has breathed new life into its content and examples. At the same time, we have retained the book?s conciseness, organization, professional orientation, and readable format. Changes To This New Edition Although we have incorporated revisions throughout the book, we would like to highlight some of the most extensive changes: ? Communication strategy: NEW design for tell/sell/consult/join framework (page 6) ? Storytelling: NEW section on how to connect with your audience through storytelling (page 24) ? Channel choice: UPDATED and simplified section on channel choice (pages 26?28) ? Internet research: NEW section on how to conduct research over the internet (page 38) ? Writing in a digital environment: NEW section on writing in today?s digital environment (pages 50?51) ? Writing for small-screen readers: NEW section for writing to be read on smartphones, blogs, microblogs (page 51) ? Progression and linkage: REVAMPED section on clear progression and linkage in writing (pages 62?65) ? Overly informal tone: NEW section on intergenerational tone issues (page 80) ? Remembering your content: NEW section on how to remember your content in an oral presentation (page 90) ? Dealing with the backchannel: NEW section on the backchannel, when audience members digitally connect with others during a presentation (page 95) ? Image-driven slides: NEW coverage of highly visual, low-text slides, as popularized by Garr Reynolds and Nancy Duarte (page 110 and throughout Chapter 6) ? Deck presentations: EXPANDED coverage of seated deck presentations (page 138) ? Relaxation techniques: NEW relaxation techniques based on current research (page 148) ? Authenticity: NEW section on authenticity and sincerity in nonverbal delivery (page 145)
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| Tan 658.45 Mun g | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | New Jersey Prentice Hall., 2003 |
|---|---|
| Edisi | - |
| Subjek | Communication in management Business communication |
| ISBN/ISSN | - |
| Klasifikasi | NONE |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |