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Image of Driving customer equity: how customer lifetime value is reshaping corporate strategy

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Driving customer equity: how customer lifetime value is reshaping corporate strategy

Rust, Roland T. - ; Valarie A. Zeithaml - ;

Tidak Tersedia Deskripsi


Ketersediaan

Call NumberLocationAvailable
Tan 658.8 Rus dPSB lt.dasar - Pascasarjana2
PenerbitNew York: The Free Press 2000
Edisi-
SubjekMarketing
Strategic planning
ISBN/ISSN0684864665
KlasifikasiNONE
Deskripsi Fisikxii, 292 p. : ill. ; 25 cm.
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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